Creative people tend to notice beauty around the world and share it with open hearts. Hence, it is obvious that with technology development, we find out and use sophisticated ways for this gesture of sharing. If you are in design business, I believe your nerve for creativity and art is quite strong. However, at the end of day apart from sharing you need to take care of your business. The technology helps here too. One the trendiest sophisticated way I was talking about is Pinterest. Without a doubt, Pinterest is the latest social media platform that has taken over.
For me it is a childhood experience extended in our life. I still remember we used to pin every interesting and important thing on pin board. Pinning the donkey and getting marks as per the place was one of my favourite game. Similarly, I am pinning my most important and interesting designs to share and help my design business. If you are not yet using it for your design business, you are missing hell loads of opportunities. If you still are in a doubt then let me introduce some pointers and present how to use Pinterest for your Design Business.
Use Pinterest as a Marketing tool
Yes, it is a very good marketing tool when it comes to publicity. It fits very well with other social media networks that gives you advantage to use it more efficiently.
Create themed pin-boards
Clarity is always preferred when we talk about communication. Like just do not pin your designs randomly. Rather, segregate them into theme-based pin-boards. It will help others to reach out more quickly to your designs and when they see it is saving there time, your designs would definitely get extra points for the frequent visits.
Mix your designs with other’s inspirational ones
I know you are doing great work and your designs must be good. However, appreciating other’s work is a sign of how strong and confident you are in your work. Hence, along with your own designs do share other’s work; you may those along with your designs and get more people attracted towards you pinned content.
Browse designs of people who are like-minded and share your work. Do you know around 70% of brand engagement is due to users and not brands? Hence forming a community with all of them would definitely help you in your design business.
Once you start does not mean that you are done. You have to make sure you maintain your boards regularly to keep your presence current. It need not be 24 hours but a specific time, at least some time regularly is important. Keep on doing market research.
When you do some market research, you would see what people are interested in. This will help you to keep your design business trendy and innovate in those domains. Spend some time looking at the popular pins and you will understand what the in thing is.
Share Pinned designs on other social media
Interestingly, Pinterest has a frictionless sharing with Facebook and sharing on Twitter is damn east too. I am sure you must be using Facebook and Pinterest already, what all you need is just to share your pinned content on these sites. That is it. This will no doubt is an easy and effective way to reach communities already built and leveraging Pinterest completely.
Pinterest is a great place for contests. Host a contest for the best pin of designs of your product or wearing your logo. People from all over the world will pin designs of your product in action and share your brand. It will bring in the benefits of more traffic and free branding for you. Now you re-pin these designs onto another board. This will attract more potential customers for your design business.
If you know your business, you must share what can solve people issues when they look for designs. As mentioned, theme-based and specific designs would help them a lot and you earn yourself the badge of Authority on Pinterest.
Coupon Pin boards
Discounts, coupons always attract people and it can give them value-add when attached to your designs.
Behind the scenes and Vision Information
Serious visitors will love if they get the “making of” kind of information for your designs and telling them about your future plans will keep them stickled to your pinned contents.
These were some of the ways to use Pinterest to grow your design business and build your brand. As now, you must have understood that Pinterest is a virtual pin board, all out of those childhood days. It is not a child’s play but fabulous way to organize and share all those beautiful things you find on the web. Idea is if you are creating your own designs, share them over Pinterest, pin what you like in other’s designs. Get inspired and do inspire people. Communicate, connect, and see the huge possibilities and connections that are definitely bang on for your design business.