Google, the search giant when came up with its social networking tool named Google Plus, it had great goals to achieve and undeniably has been successful in doing so. Like other social networking sites, it promised unique features and has lived upto the mark.
I don’t deny the fact that Facebook and Twitter has been the choice of millions when it comes to chit chat, uploading the pictures of the latest trip, checking out what’s happening in the life of friends and much more but the fact remains that Google Plus is doing its job quite smartly.
People now a days are using Google plus for personal and professional reasons. Being a social networking tool, it helps you expand your network thereby get more business. Here are few points that show how Google Plus promises web designers to expand their horizon and promote their web design business.
1. Create your web design business page
Google, you all know dominates the search engine space. Once you are into the web designing field the very first thing to do is to decide as to what would be your business strategy. Spreading the word through social networking sites is one marketing strategy that will help you get acquainted by more and more people thereby helping you promote your web design business the easy way.
2. Share your web design business page
The very first step after creating your web design business page is sharing your web design page with people and groups you know will help you in some or the other way to get known to customers and people who are in the field already. Also, ask them to follow your page and +1 it. Slowly, expand your network; people in your Google Plus circle might notice your design work and help you get more work either directly or by giving your reference.
3. Make your presence strong
The next thing you can do is posting a link to your page everywhere on the web where you have a presence; be it a website, blog or any social networking site. Also, add a link to your page.
4. Follow other Google Plus Pages
You should not just create your Google plus business page instead look for people in the same field and follow them. Expanding your social network is the only trick to make people aware of your work and the services you offer. Once people have added your business to their circles, now is your job to communicate with them and tell them about your work. Also, make sure you follow the specialists in your field.
5. Get Google Plus Badge
Once you are done with your Google Plus sign up, there are various steps to follow. One of which is adding a Google+ badge on your website. It connects your website and Google+ page, making it easier for the customers to follow and +1 your business. If you don’t have a Google Plus badge on your website just add a snippet of code to your website and get the Google Plus badge.
6. Engage your following
There are different ways to expand your network. One of which is keeping your following engaged. Not only you need to come up with new stuff, also you should make sure that you comment on the posts of your followers. Commenting on others’ posts will make you visible to the people in their circles thereby increasing your followers and getting more and more clients.
7. Make optimum use of rich media
You certainly are wondering as to what rich media is. Well, photos, videos graphs and other visual representations can be tagged as rich media. Making optimum use of rich media grabs people’s attention persuading them to comments, share and spread the word thereby solving your purpose of getting business.
8. Learn from others
Here anyone might argue that if you are into the web designing filed you surely know much more than any layman. But the fact remains that no matter how many years you spend in a particular filed, there is always lots to learn and room for improvement. Follow other people’s pages on Google+ that you know are active and have a large following. See what they are doing, what’s the latest buzz and how people respond. In short, take inspiration from them by getting ideas and adapting them to promote your web design business.
9. Make optimum use of Google Plus Hangouts
After creating your web design business page, you need not simply sit down and wait for the work to come your way. Be active on Google Plus and use its smart features to promote work. Undeniably, being on Google Plus will let people know about you but it is you who is looking for work so you need to make efforts on your part. You can host free Google + hangout with say around 10 people at a time.
10. Create exclusivity
The key to promote business is to create exclusivity keeping the target clients in mind. Creating exclusive stuff and presenting the best design samples will anyday make people recognize your work thereby helping you get more and more business.
I have shared almost all the points for web designers on how they can make optimum use of Google Plus to promote their business. This is supposedly the complete list to the best of my knowledge. Still, if anyone of you feel you have some real important tip to share, don’t hesitate to do that. Drop a comment below.