Nowadays, almost every company has its own website, but it does not always attract the desired number of visitors. The purpose of the online platforms is not only to provide an opportunity to buy and sell, but also to encourage visitors to learn more about the company and leave positive reviews. Web design plays a key role here. Even the most informative and useful site will be closed by most users if its design is visually unpleasant. In this article, we will discuss the main mistakes of web design that should be avoided so that the site is more convenient for visitors.
Unremarkable and boring design
Minimalism is a trend nowadays, but that does not mean that websites should be boring. Creativity and a modern approach are essential here. Although you should not distract users with a large number of elements, you also do not need to create pages with too little information and dull background. Do not be afraid to use bright colors on your website. Colors reflect emotions and mood, which is important for the user. Visitors will surely appreciate your creativity and will not want to leave the site if they see a beautiful combination of bright shades.
The properly designed, readable text has a crucial role, as it is the basis for obtaining information.
Many factors affect the ease of human perception of the material. These include correct kerning, the location and color of the text, font size, and spaces. A common mistake in web design is the wrong font. Sometimes it is too small, while sometimes it can be excessively giant. If the primary information on the page is too small, most visitors will not want to read the presented content. Using too many styles and types of fonts is also a big mistake, as visual distractions make information more difficult to read. The basic idea is to focus on clarity.
Most visitors do not read the entire text but look through it to find the information they need. Therefore, it is necessary to present the text material to make it easy for each user to find the necessary points. To do this, use the following tips:
- Add headers. They will indicate the main topic of the information and help the visitors to decide whether to leave the website or continue to browse. The title must be larger and more noticeable than the main text.
- Small paragraphs. They are easier to perceive, which will support the interest of the reader.
- Highlight key phrases. Highlight the most important points; this will help the users quickly find the right information.
- Use lists. Small blocks of text are much easier to perceive. It is also important to make spaces between paragraphs.
Most users do not read text material on web pages too carefully. Make your content easy, informative, without any extra load.
Bad color scheme
Choosing bright colors for the website’s design is a good idea, but there are some exceptions and rules. Color scheme mistakes are immediately visible and can even ruin the best designs. To prevent these issues, you need to follow the points below:
- Use corporate colors. Company color is what makes any company recognizable. If you have such a color, be sure to use it when creating a design for a web page.
- Use the right colors. It is a well-known fact that each color has its own semantic meaning. For example, red reflects love, passion, inspiration, while green means security, calmness, and determination. The theory says that blue color evokes confidence and trust in the brand. Therefore, the main background of the page must be appropriate and beautiful in combination with the website’s theme.
- Add pictures and photos. If you add images to the website page, make sure they combine well with the selected color.
- 60/30/10 principle. It is recommended to use no more than three colors. The primary color should be approximately 60% of the whole palette, the additional color should be 30%, and the accent color should be less than 10%. It is almost impossible to achieve harmony and balance with a more significant number of shades.
- Combination of text and background. Focus on creating a perfect match. The color of the text and background should blend perfectly and create a clear and readable look. For example, if you use a white background and a light gray text together, the text may be hard to read. This will make your design ineffective. Make sure that the color of the font and background are contrasting.
Each person had a situation when sometimes, when you open the website, you can hear this annoying background music or advertising. Of course, most of us had this unpleasant experience. It can be really irritating, especially if this happens at the wrong time. Most of these web resources do not even have a noticeable button that mutes the sound. In most cases, the visitor wants to close the page immediately. In addition, multimedia content makes the website longer to load and may slow down its operation.
Background music is not only distracting and annoying but is also an outdated element. Be ready for criticism in case you want to use the background music on your website.
Missing contact information and the ‘About Us’ section
A large number of visitors pay attention to the contact information on the website. If they cannot find a way to contact you easily, users will most likely leave the site. This is especially important for online stores. Make sure that your details, such as phone number and email address, are visible on every page of the site.
Often, users face a variety of web resources that ask them to fill out long forms so that the manager has the opportunity to contact them. Do not make this mistake; it scares potential customers and leaves negative emotions. Do not forget about the page ‘About Us’; it is very important. A visitor usually looks for this section to understand if this website can be useful to him. In fact, this is the only place where it will be appropriate to talk about your achievements and advantage over competitors. Make this page informative and attractive, because both potential customers and potential partners will visit it. A person should find the following information there: who you are, what your primary mission is, and why it is worth choosing you. The missing “About Us” page can cause distrust and doubt.
Lack of free space
The main task of a web resource is to be useful and provide information. But don’t forget that less is more. If you add too many elements on the site, the information will be hard to perceive, and users will be confused. A well-balanced website seems to be more professional, and the information does not feel obtrusive. In addition, simple pages are more comfortable to navigate, and their content is easier to read. Free space gives clarity to the elements and also makes the text more readable.
Keep plenty of space between the text blocks when you place the material. This will improve readability and create the effect of lightness.
Too many graphic elements
An excessive number of graphic images will make the website difficult to perceive. These pages are sometimes even hard to look at. Of course, you don’t have to delete the pictures. Properly selected images or photographs complement text information and help the clients to understand what the site is about. Add images to complement text material or explain how the product works. It is recommended to use unique photographs. Not every company can afford a photographer, but you can edit stock images by adding a logo, inscriptions to them, changing the color. This way, you will make your multimedia content unique. Optimize their size not to increase the load time of the web resource. Try not to use the jpg format, png and gif ones are better.
Poor quality text content
Regardless of whether you have an entertaining website, online store, or blog, text content is its most important component. Pay attention to the text, and avoid the most common mistakes, such as:
Grammar issues, illiteracy
Even the most experienced copywriters can make grammatical mistakes and typos. But, you should remember that these issues can affect a website’s reputation in a very bad way. Check the text several times before posting it and pay attention to comments about illiteracy.
On the Internet, irrelevant content can be found on those pages whose owners combine online entrepreneurial activity with a traditional business. Often, such sites do not update the prices of goods or services on time. Customers expect the product price to be updated and valid. When it is not, this brings customers negative emotions and distrust. If you cannot update the information on time for some reason, it is better to make the page inaccessible and leave contact information for the customers to use it to clarify the information.
The text on the web page should be interesting, simple, and as informative as possible. If you follow these recommendations, you will get more chances to keep a visitor on the site.
Inconvenient to use
Sometimes, web pages are inconvenient to use for different reasons. This can make visitors leave your website and go to a more convenient resource. Complicated registration forms, missing search feature, inconvenient navigation, long loading of the website, broken links, popups, horizontal scrolling can bring inconvenience. Let’s look at each of these issues in more detail.
Complicated registration forms
The clients don’t need to fill in numerous fields during registration nowadays. This annoys users, and most likely, no one will fill out long lists. The registration form should be as short and simple as possible. Try loading questions one by one rather than all at once.
Also, do not require registration to view certain content. This won’t help you to attract more users. Such resources are often bypassed. In addition, the registration takes time, and the user will be hesitant to write down the Email in order not to receive the newsletters.
Missing search feature
The search is often used on different websites, especially on large ones with a large number of pages. Place the search button in a prominent place at the top of the page. This will allow the visitor to find the information they need quickly.
Proper page navigation is especially important for large sites. It is important to remember the rule of ‘three clicks’. According to this rule, all the important information should be accessible in less than three clicks from the main page. Add categories, subcategories, and tags. Avoid drop-down menus. When your clients click on a specific element, they want to go to a specific page. In this case, the drop-down menu will only annoy the users as they will have to choose where to click again.
The horizontal menu should be placed at the top, and the vertical one must be on the left. Place the most important sections at the beginning and end of the list as they are the most noticeable. Also, filters simplify the search for the necessary information, so don’t forget to add them.
Thirty percent of users expect a web page to load in less than 5 seconds, so if the website does not, the visitors leave. If the website loads even longer, this percentage can increase to 100. Therefore, it is essential to make sure that the page loads as fast as possible.
Broken links are the ones that lead to non-existent pages. In this case, the person sees a 404 error. It is necessary to correct these issues since 404 pages are annoying for most users. In fact, it is sometimes hard to get rid of all the broken links quickly. In order not to lose the visitors, customize your 404 page. Come up with a creative design. It should be the same style as the whole website. This page lets the client know why he ended up here, asking to report the administrator on this issue and leaving a link to the main page.
Popups are mostly used as a motivation for actions, such as buying a product, ordering a callback, and subscribing to social media. Often they only cause user’s irritation. Too many popups can make the visitor leave the site. However, you don’t have to ignore popups completely. You may use them if they are really necessary. Keep in mind that popups should close quickly and easily. They should not appear immediately after going to the page. Make them pop up in at least 15 seconds.
Horizontal scrolling can appear in case your client’s screen is smaller than the default page size. This makes navigation very difficult. Users do not navigate websites horizontally, so they are most likely to leave such a page right away. Design a responsive website that fits most screens.
No mobile version of the website
Everyone uses mobile Internet nowadays. People view both entertainment sites and trading platforms from their mobile gadgets. The importance of the mobile version of the site is obvious – it may increase the number of visitors. More than 50% of the traffic comes from mobile devices, such as smartphones and tablets. Thus, the mobile version of the site will allow reaching more target audience.
A person only needs 20 seconds to analyze and check the page out. After that, the visitor decides whether to stay on his page or move on to the next one. Therefore, web design is the most crucial aspect of website creation. It determines whether your website will be interesting, whether clients will visit it, and how quickly your target audience will grow. Mistakes can affect the reputation of the site, which will lead to a loss of traffic. Of course, we did not list all the issues, but the main ones are presented here. If you use the information described above, the chance to make a successful project will be much higher. Anyway, the visitor will stay on such a website for longer than 20 seconds and will not want to leave the page.